Friday, January 16, 2009

pepsi


I'm not a real soda girl. Every once in awhile when I'm eating pizza or Mexican food, I might order a cold glass of root beer, but given a choice, I will most often pick water or juice over something carbonated. Anyway, although I don't drink soda often, that doesn't mean I don't notice it in grocery stores or on trucks driving past my car window. There is one soda in particular that I've noticed, Pepsi. Have you seen their new logo? Isn't it beautiful? 'Beautiful' might be an exaggeration, but it has a clean, classy retro look that I can't get enough of. (I think they're trying to attract the Mac users of the world. Not a bad demographic to go for.)

My conversation with Kent every time we see the new logo together:

Me: Don't you just love Pepsi's new logo?
Kent: Yeah, it's great.
Me: I think it looks fantastic. Isn't it a great update?
Kent: Yeah, it's nice.
Me: I don't think you love it as much as I do.
Kent: I do. It looks great.

(Now that I write that out, sounds like such a dumb conversation on my part...Yeah, he likes it, get over it.)

I might not become a Pepsi drinker any time soon, but I applaud their design department for the great work on their different--yet not so different you can't recognize it--logo. They almost got me to drink their beverage. Almost.

5 comments:

Lark said...

It does look great! This is the first time I have seen it.
And that conversation is similar to ones I have with Parker when I'm talking about dance or something like that. But I can totally hear you guys having this conversation. its great.

becky said...

ok nellie, you have been doing this graphic design thing way TOO LONG if you are noticing pepsi labels. sounds like its time to have a baby. ha ha ha.

kentandnellie said...

Becky, I completely agree. I am all for babyraising at this point. If I could just get Kent to agree...

Unknown said...

Nelli, I think it is classy looking also. I read a quote the other day that fits this. Here it is "Simplicity is the ultimate sophistication."

-- Leonardo DaVinci

I love that quote and I completely agree! Good eye, Nellie Belle!

Dave said...

It is a good design...

Look familiar? Check out Obama's campaign stuff.

I guess Change is a comin' to Pepsi too.